javascript in php ausführen

Ich möchte diesen Script

<script type="text/javascript"><!--  
google_ad_client = "pub-000000000";  
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = "120x600_as";  
google_ad_type = "image";  
google_ad_channel = "";  
//-->
</script>
<script type="text/javascript"  
  src="http://pagead2.googlesyndication.com/pagead/show_ads.js">  
</script>

hier einfügen (Wordpress-Blog -sidebar.php-), weiss aber nicht wie, hab schon vieles versucht geht aber nicht.

<?php
/*
Filename: 		sidebar.php
Date: 			06-06-25
Copyright: 		2006, Glued Ideas
Author: 		Christopher Frazier (cfrazier@gluedideas.com)
Description: 	Multi-Author Template for WordPress (Subtle)
Requires:
*/


?>
<div id="archive_links" class="reduced">  
<div id="widgets_archives_a" class="widget_set archive_group odd">  
<div id="authors">  

<h3>Archiv</h3>
<ul class="icon category">  
<?php wp_get_archives('type=monthly'); ?>  
</ul>
</div>

<div id="dates">  
<h3>Meta</h3>
<ul class="icon jump">  
	<?php wp_register(); ?>
	<li><?php wp_loginout(); ?></li>
	<li><a href="http://gmpg.org/xfn/"><abbr title="XHTML Friends Network">XFN</abbr></a></li>  
	<li><a href="http://wordpress.org/" title="Powered by WordPress, state-of-the-art semantic personal publishing platform.">WordPress</a></li>  
	<?php wp_meta(); ?>
</ul>	</ul>
					</div>
				</div>
<div id="widgets_archives_b" class="widget_set archive_group even">  
					<div id="categories">  
<h3>Kategorien</h3>
<ul class="icon category">  
       <?php wp_list_cats('hierarchical=0'); ?>  
</ul>

</div>
				</div>

			</div>